01386 833050

About Us

We’re a small family business based in the UK, specialising in high-quality, custom-made horse tack. Every piece we offer has been chosen because we believe in it, not because it simply fills a product category.

Pink Equine was born from a desire to create tack that fits beautifully, performs well, and reflects the individuality of horse and rider. We don’t believe in one-size-fits-all, and we don’t believe you should have to compromise between comfort, quality and style.

Throughout our journey, we’ve been meticulous in our quest to identify brands that not only meet but elevate our exacting standards for quality, seamlessly complimenting our exceptional ranges. In our relentless pursuit of excellence, we’re thrilled to announce our partnerships with renowned brands that embody unparalleled craftsmanship and expertise.

Who We Are

Denise Upton

Denise
Founder & Designer

Denise is responsible for the design of all Pink Equine products, including our bridles, browbands, girths and accessories. She works directly with our leather suppliers and craftsmen to ensure every piece is made to the highest standard.

She also manages the website and the customisation tools behind it, she loves speaking with customers about fit, sizing and design choices. If you ever need help choosing the right product, you will almost certainly speak with Denise.

Jonathan Upton

Jonathan
Operations & Customer Support

Jonathan looks after the day-to-day running of the business, from answering emails and phone calls to processing orders and managing shipments. He ensures that every item is checked, ready for packing, sent with care, and that customers are kept up to date with lead times and delivery progress.

He also writes much of the expert product advice, drawing on years of hands-on experience helping customers choose the correct tack for their horses. Whether it’s explaining girth shapes, browband sizing, or the details that make a saddle pad fit correctly, Jonathan’s focus is on giving clear, practical guidance so customers can choose with confidence.


Cushion Bed showjumping sponsor

Cushionbed showjumping sponsor



Visit Our Showroom

Pink Equine Showroom

Since November 2023, we have a stunning showroom here in Worcestershire, enabling us to showcase the brands, where you can browse our ranges of bridles, browbands, Mattes saddle pads and girths and fleck whips in person.

If you’d like to: see the leather quality for yourself, compare browband colours and crystals, or get help choosing the right girth, saddle pad, martingale, or bridle fit, You’re very welcome to visit.

We open most weekends, or we’re happy to arrange a time during the week by appointment.

Email: [email protected] Address: Unit 1 Whitfurrows Farm, Pitchers Hill, Wickhamford Worcs WR11 7RT Tel: 01386833050


This is what our customers say.

“The best saddle pads I have ever used I wouldn’t ride my horses in anything else. There just isn’t anything else like this on the market.”

– Rachel B. Pink Equine Customer

“Thank you for the bridle, customer care was second to none.”

– Mandy L. Pink Equine Customer

“Mattes is by far and away the best western saddle pad I have ever used. The design, quality and attention to detail is in my opinion unmatched.”

– Rebecca C. Pink Equine Customer

“I think this is the fifth matching set I have purchased from Pink Equine.”

– Diane B. Pink Equine Customer

Where to Learn More

If you’d like to read Denise’s full story (including her horses, the breeding, and how Pink Equine came to be), you can find it here:

➡️ https://www.pinkequine.com/the-pink-equine-story/

Your Horse Live Stand

The Pink Equine Your Horse Live Stand