PINK EQUINE
ENGLAND
01386 833050
 

Privacy Policy

Effective Date: 31st October 2025

Pink Equine (“we”, “us”, “our”) operates pinkequine.com and related online services. We are committed to protecting your privacy and handling your personal information responsibly.

1. Information We Collect

  • Account & order details: name, billing/shipping address, email, phone number, order history, and limited payment metadata (payments are processed by secure third parties).
  • Consultation & form submissions: information you provide via girth consultations, prize draws, contact forms and surveys (including optional images and measurements).
  • Marketing preferences: your choices for email and SMS communications.
  • Technical data: IP address, device/browser type, time zone, and cookie identifiers used for site functionality, security and analytics.
  • User-submitted images: if you send photos (e.g., consultations, testimonials, competition entries), you grant Pink Equine a non-exclusive, royalty-free licence to use them on our website and social channels. You may withdraw this at any time—see Your Rights.

2. How We Use Your Information

We process your information only when necessary for one or more of the following reasons:

  • Contract: to process and deliver your orders or consultations, provide customer support, and manage your account.
  • Consent: to send you marketing emails/SMS and to enter you into prize draws. You can withdraw consent at any time.
  • Legitimate interests: to improve our products, website experience, and customer service, and to prevent fraud/abuse.
  • Legal obligation: to maintain accounting records and comply with lawful requests from authorities.

We do not sell or rent personal data to any third party.

3. Marketing Communications (Email & Whatsapp)

  • Email: Marketing emails are sent only if you opt in. Every message includes an unsubscribe link.
  • If you opt in to WhatsApp marketing, we will use your mobile number to send updates, offers and product information via WhatsApp. You can unsubscribe from WhatsApp messages at any time by replying STOP. WhatsApp conversations are end-to-end encrypted. We may store consultation information and images securely for customer service purposes. We do not share your WhatsApp data with third parties, other than WhatsApp (Meta) as the platform provider. Whatsapp consent is not a condition of purchase
  • You can change your preferences any time using the links in our messages or by contacting us (see Contact).

4. Cookies & Analytics

We use cookies and similar technologies to operate essential site functions (e.g., cart, checkout, login), measure performance (e.g., Google Analytics), and personalise marketing (e.g., Klaviyo). You can control non-essential cookies in your browser settings; some features may not function without them.

5. Disclosure of Information

We share personal data only with:

  • Authorised employees and trusted service providers (payments, couriers, email/SMS, IT support) who need it to perform services and are bound by confidentiality.
  • Public authorities where required by law or to protect our rights or the rights of others.
  • Professional advisers (e.g., accountants, legal counsel) under confidentiality obligations.

Some providers may process data outside the UK/EU. Where international transfers occur, we use legally recognised safeguards such as the UK Addendum to the EU Standard Contractual Clauses or other appropriate mechanisms to protect your information.

6. Data Retention

We retain personal data only as long as necessary for the purposes collected or as required by law (e.g., up to seven years for accounting records). Data linked to inactive accounts or unsubscribed profiles is deleted or anonymised when no longer needed.

7. Security

We use SSL encryption and reputable third-party payment processors. Access to personal data is restricted to authorised personnel and secured by technical and organisational measures.

8. Your Rights

Under UK GDPR, you have the right to:

  • access the personal data we hold about you;
  • request correction or deletion;
  • object to or restrict certain processing;
  • withdraw consent (for marketing) at any time;
  • request data portability.

To exercise your rights, email [email protected] or write to us (see Contact below). You may also lodge a complaint with the UK Information Commissioner’s Office (ICO): www.ico.org.uk.

9. Business Transfers

If Pink Equine or substantially all of its assets is acquired or reorganised, customer information may transfer to the acquiring entity under the same or equivalent privacy protections.

10. Children’s Privacy

Our services are not directed to individuals under 16. We do not knowingly collect personal data from children. If you believe a child has provided us information, please contact us and we will delete it promptly.

11. Changes to this Policy

We may update this Privacy Policy from time to time. Material changes will be posted here with a new effective date. Continued use of our website after changes means you accept the revised Policy.

12. Contact

Questions or requests about this Privacy Policy:

📧 [email protected]
📞 01386 833050
📬 Pink Equine, Whitfurrows Farm, Pitchers Hill, Wickhamford, WR11 7RT, United Kingdom

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